Marketing Manager - User Retention and Engagement (D2C) About client- India's Largest online platform for premium products discovery & trial. It aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It cuts across multiple premium lifestyle categories like Beauty & Grooming products, Food & Beverages, Health & Wellness and 10 more categories. ctc upto 25lpa. Role & Responsibilities : - Will be responsible to improve retained users / driving repeat and she/he will sit with a sales target. - Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best in class experience for our customers. - Build, launch, and scale a referral program that rewards and retains our highest-value and most loyal customers, focused on participation and upward migration. - Work closely with key stakeholders in creative, marketing, technology vendors and more to develop and execute initiatives that drive customer loyalty and engagement. - Optimize site email capture and increase key email metrics from list size and engagement to conversion and sales. - Develop robust measurement strategies - both at the campaign level - and at the customer segment level, to measure short-term and long-term impact of marketing strategies. - Act as the in-house expert on existing customer marketing strategies and industry best practices. Ideal Candidate : - 3+ years of work experience in a consumer facing vertical (Ecommerce preferred) - Strong analytical skills and data orientation. - Bachelor's/PG degree in Business, Marketing or Communications - Prefer at least 3 years of existing customer marketing experience, ideally with Direct to Consumer websites - Experience working with internal and external partners for increasing lifetime value of customers - Proven track record of growing and analyzing CRM/retention programs - Strong foundation in cross-sell/upsell strategies - Conversion-rate-optimization (CRO) experience a plus - Deep understanding of best in class loyalty programs - Shopify/Ominsend experience a plus - Thrives in fast-paced, collaborative environment Note: Pref - E Commerce Giants and Gaming Background candidates

Bangalore

Manager - Marketing - D2C User Retention & Engagement - Online Platform 

Manager - Marketing - D2C User Retention & Engagement - Online Platform  ,Job Description for Manager - Marketing - D2C User Retention & Engagement - Online Platform  in Quality Source in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for Manager - Marketing - D2C User Retention & Engagement - Online Platform  in Quality Source in  Bangalore for (4-8) years of experience. Apply Now!