Manager - Marketing & Customer Analytics

Education: MBA/Masters in information systems, computer science, or a quantitative discipline such as mathematics, engineering, operations research, economics & statistics.

Business/Management Skills:

- Self-starter and independent thinker who is capable of developing innovative solutions by applying strong analytical, systems, and critical thinking skills

- Demonstrated leadership skills with the ability to effectively influence across all levels of the organization

- Lead a team of high-performing data analysts, data engineers and business analysts with a wide scope of responsibilities.

- Collaborate with business stakeholders to learn about business challenges, understand data-driven insights needs and identify opportunities to help accelerate information-to-action at scale

- Develop and implement data-centric solutions and deliver business value (grow revenue & profit, optimize / reduce cost, improve efficiency & effectiveness, enhance customer experience, etc.)

- Guide team members to use the appropriate internal and external data as relevant and applicable across different customer & marketing analytics projects

- Partner with business and IT teams, apply knowledge of end-to-end data journeys to enable data architecture and engineering decisions that best serve the analytics, insights and reporting needs of the business

Technical Skills:

- Expert in using analytically oriented languages such as Python or R or SAS.

- Expertise in the application of intermediate/advanced statistical and predictive modeling techniques to solve business problems.

- Experience in handling large and complex datasets in big data/ cloud environments.

- Comprehensive knowledge of modern data science and ML algorithms and techniques will be an added advantage.