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15/10 Ankita Singh
Manager at Naukri.com

Views:2696 Applications:144 Rec. Actions:Recruiter Actions:3

Manager - Marketing - Cross Sell & Upsell Communication Management - BFSI (4-7 yrs)

Mumbai Job Code: 754149

Manager Marketing - Cross Sell & Upsell Communication Management


Candidate requirement :


- MBA 2016 or before passout with campaign management and content marketing experience.

Work Experience : 4-7 years

- Should have an understanding of communication development as well as online campaign performance, best practices and must be able to understand customer segments, insights and work with agency/vendors to get effective communication and contiuously review and improve communication performance

- Liaise with internal stakeholders like CRM, E-commerce & Digital Marketing, Customer Service, Persistency, Channel Marketing and others to drive synergies in cross sell/up sell communication

- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels. Ensure accuracy of marketing communication and compliance with regulatory & legal guidelines i.e. formal sign offs on creatives from product, compliance etc as required and timely filing of campaign creatives

- Brief and oversee the work of internal and external agencies, such as designers, animators and technology vendors who manage the execution of the campaign activity. Should be hands-on and be able to independantly conceptualize and execute marketing campaigns towards achievement of leads/EPI target

- Deliver innovative ways to communicate on products/categories/platforms in order to ensure desired intent to purchase

- Carry out Process Improvement Projects to improve campaigns and enhance customer experience

- Ensure planning & execution within budgets, with maximum cost efficacy. Smooth management of budgeting & related monitoring, provisioning, invoicing etc for all campaigns

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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