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Team Leader BFSI at Impeccable HR Consulting Pvt Ltd
Views:593 Applications:104 Rec. Actions:Recruiter Actions:2
Manager - Marketing & Corporate Communication - Global Rating & Analytics Firm (7-10 yrs)
- Designs & develops and implements go to market strategies for business globally
- Works with M&C shared services team to conduct outreach programs like events, webinars, lead generation campaigns, content marketing etc. to strengthen our positioning, nurture leads and increase market penetration.
- Ideates and leads a variety of organic and paid acquisition channels like content creation, content curation, digital/email campaigns, event management, media, social media, lead generation campaigns, performance analysis etc.
- Builds and nurtures suitable marketing alliances with non-conflict parties and industry bodies to enhance lead generation as well as franchise agenda of the business
- Oversee and approve marketing material, from website content to hard copy brochures and case studies
- Manage budgets and spends for marketing and communication campaigns; reconcile payments with finance teams
- Prepares reports on stake-holder preferences and behaviour based on surveys, media and online tracking, and other active listening techniques; regularly shares with business / sales teams.
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