Responsibilities: - The selected candidate would lead the Marketing initiatives for the brand and would be responsible for creating as well as execution of marketing plans for the website as well as other portals - Create marketing plans, ads structure, marketing budgets, and targets for various eCommerce channels - Coordinate with external agencies for planning and implementation of marketing initiatives - Coordinate with account managers/category managers from eCommerce portals like Amazon, Firstcry, etc. - Explore new channels for marketing as well as new markets for expansion - Work closely with internal departments - Content, Operations, Marketing, and Customer Service for feedback and inputs E-commerce account management: - Develop Amazon marketing strategy, deals structure, and ad campaigns - Monitor deals performance, ads performance, website performance and optimize it regularly - Create new listings and optimize the content on product pages on various eCommerce platforms including the website - Own the Amazon store experience across India, US, UK, and UAE - Monitor and optimize inventory on eCommerce platforms - Monitor the overall account health for the seller account and insure at all times that the account health exceeds Amazon's expectations - Monitor all FBA shipments to Amazon's fulfillment centers to ensure all that inventory is received correctly Promotions: - Monitor ad campaigns on various platforms regularly - Create digital marketing plans, influencer marketing - Plan and Execute various offers/promotions/ sales Analysis: - Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spends to best performers - Analyze digital sales performance metrics, modifying plans as needed to deliver against targets - Observing and reacting to changes in the marketplace, products, market pricing, customer preferences, competing businesses, keeping a tab on competition, etc. - Report ROI analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis. Required Skills: - Proficient in Excel and other Office tools - Ability to Analyze data and draw actionable insights - Knowledge/prior experience of E-commerce/digital marketing would be preferable - Ability to quickly learn various tools used on eCommerce platforms - Strong communication skills, both oral and written - Strong analytical and quantitative skills; able to make data-based decisions - Hands-on and very entrepreneurial mindset who's comfortable in high-paced startup environments and can manage a lean team to drive results. - Appreciation and understanding of consumer psychology and its impact on new product adoption. - Bachelor's degree. Preferred but not compulsory- MBA/Digital marketing certifications

Bangalore

Manager - Marketing - Consumer Durable 

Manager - Marketing - Consumer Durable  ,Job Description for Manager - Marketing - Consumer Durable  in Scalent Solutions in  Bangalore for (3-4) years of experience. Apply Now!

Job Description for Manager - Marketing - Consumer Durable  in Scalent Solutions in  Bangalore for (3-4) years of experience. Apply Now!