13/11 Harsh Bir Kaur
Snr Consultant at Globalhunt India Pvt Ltd

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Manager - Marketing Communications - Telecom (1-6 yrs)

Guwahati Job Code: 276394

Marketing Communications (Marcom)

Opening in Leading Telecom Operator for the position of Marketing Communications Manager (Marcom)

Position: Marcom

Designation: Manager

Experience: 1-6 years

Location: Guwahati

CTC: upto 15 Lacs

Job description :

Essence of Role - Key Accountabilities

Communication Execution :

- Creation and execution of the communication strategy of the circle

- Coordination with agency and central to get timely creative and outputs

- Execution of customer engagement activities as per plan

Brand Saliance enhancement :

- Ensure leadership SOV and maintain leadership brand salience in the circle within prescribed budgets

- Designing and executing customer engagement initiatives

- Trade engagement activities

- Monthly activity calendar

Internal events :

- Brand visibility For retail level ensure timely delivery and execution of all artworks for production :

- Ensure POS refresh and timely deliveries as per schedule

- Ensure direct dispatch as per merchandising guideline

- For VMS timely execution of all elements before launch

- Complete ownership of maintenance of Hygiene of branding elements in all existing stores

Visibility audits :

- Scores in visibility part of AVI audits to be - 90%

- To monitor and publish Brand health parameters and take corrective actions

- To monitor store audits and take corrective action

Communication Rural connect activity :

- Periodically refresh the module and ensure activity as per the plan

- Internal communicaton : ensure publication of monthly internal e magazine

- Alternate media : judicious use of radio and other media, Iconic Vas properties for Radio,

Public relations & Alliances :

- Robust networking with the press fraternity to ensure positive image for vodafone. Negative articles to be less than 5% of total mention of Vodafone

- Establish relevant tie-ups with Malls, Multiplexes for branding and promotion ( ABSR+ 5 cities). Activities to be done as per proposal

For further details call at 8697317405

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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