Manager - Marketing Communications - Telecom

1 - 6 Years

Guwahati

Posted 8 years ago

#Marketing #Telecom Marketing #Marketing Communications #Brand Management #Public Relations #Internal Communication #Corporate Communication #Retail Marketing #FMCG Marketing

Marketing Communications (Marcom)

Opening in Leading Telecom Operator for the position of Marketing Communications Manager (Marcom)

Position: Marcom

Designation: Manager

Experience: 1-6 years

Location: Guwahati

CTC: upto 15 Lacs

Job description :

Essence of Role - Key Accountabilities

Communication Execution :

- Creation and execution of the communication strategy of the circle

- Coordination with agency and central to get timely creative and outputs

- Execution of customer engagement activities as per plan

Brand Saliance enhancement :

- Ensure leadership SOV and maintain leadership brand salience in the circle within prescribed budgets

- Designing and executing customer engagement initiatives

- Trade engagement activities

- Monthly activity calendar

Internal events :

- Brand visibility For retail level ensure timely delivery and execution of all artworks for production :

- Ensure POS refresh and timely deliveries as per schedule

- Ensure direct dispatch as per merchandising guideline

- For VMS timely execution of all elements before launch

- Complete ownership of maintenance of Hygiene of branding elements in all existing stores

Visibility audits :

- Scores in visibility part of AVI audits to be - 90%

- To monitor and publish Brand health parameters and take corrective actions

- To monitor store audits and take corrective action

Communication Rural connect activity :

- Periodically refresh the module and ensure activity as per the plan

- Internal communicaton : ensure publication of monthly internal e magazine

- Alternate media : judicious use of radio and other media, Iconic Vas properties for Radio,

Public relations & Alliances :

- Robust networking with the press fraternity to ensure positive image for vodafone. Negative articles to be less than 5% of total mention of Vodafone

- Establish relevant tie-ups with Malls, Multiplexes for branding and promotion ( ABSR+ 5 cities). Activities to be done as per proposal

For further details call at 8697317405