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Search Consultant at People Resources
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Manager - Marketing Communication - Industrial Products (5-9 yrs)
Sr. Manager/Manager - Digital Marketing ( Kolkata) for a very renowned European MNC with their HQ in India at Kolkata.
This is a high visibility / high impact role. Incumbent will work closely with the Marketing Director and CEO in drawing and implementing B to B marketing communication strategy. Role works closely with global team. Marketing communication specialist with deep exposure to B to B marketing may respond urgently to us.
Key Responsibilities:
- Establishing a deep insight into target audiences and industries
- Taking ownership of marcom plans, budget allocations, channels, and content
- Develop the product positioning and messaging.
- Plan the launch of new products/features and manage cross-departmental implementation of the plan.
- Gather continuous market intelligence and competitive data.
- Understand buyer behavior, how they buy, their criteria etc.
- Ensuring brand message is strong and consistent across all channels and marketing efforts
- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.
- Managing internal and external stakeholders
- Hire and manage agencies for social media, PR and other marcomm activities
- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.
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