Manager - Marketing Campaign

Job Title Executive/Senior Executive Performance Marketing.

Location (City/Region) Gurgaon.

Department Ecommerce.

Role reports to (Designation) DGM Ecommerce.

Travel Required % / Region As per requirement.

Job Roles & Responsibilities:.

- Build and develop our brand that connects with our target audience.

- Develop and execute digital marketing campaigns that drive engagement and conversions.

- Develop a comprehensive marketing strategy that aligns with company's overall goals and objectives and communicates our brand values and message.

- Create engaging and compelling content that resonates with our target audience.

- Be quirky and sophisticated in your communication skills to engage the audience.

- Responsible for setting the performance marketing, including planning, budgeting, reporting and execution across multiple channels.

- Religiously track funnel conversion and identify key areas for improvement.

- Utilize data analytics and insights to identify trends, opportunities, and areas for optimization.

- Translate data into actionable strategies and recommendations to drive performance marketing effectiveness and ROI.

Essential & Desirable Education/Qualifications/ Work experience/technical skills i.

what are the 'must haves' for this role.

- Proven Execution skills in marketing campaigns.

- Must have 3-5 years of experience with Quick Commerce advertisement.

- Advertisement experience with other ECommerce platform will be in addition to the requirement.

- Deep understanding of digital Marketing channels and platforms including search, display and Social media advertising.

- Experience working with data analytic stools.

- Bachelor's degree in marketing or related field.

- Help in driving marketing initiatives like creating post on social media, content marketing, SEO, Search marketing.

What are the behavioral competencies, Must have / nice to have, Culture fit.

Behavioral competencies/Key Skills:.

- Good Communication SkillsWritten and Verbal English.

- Ability to work in fats -paced environment and deliver results under tight deadlines.

- Good understanding and comfortable with Ecommerce Platforms, Online systems, Excel etc.

- Ready and willing to take up new challenges and help organize the unorganized, ownership and independent performer.

- Consumer mindset to understand user experience, persona and personalized marketing