Manager - Marketing & Branding - Data Science & Artificial Intelligence Solutions

Marketing and Branding Manager- Data Science and Artificial Intelligence

Experience - 15-20 years

- Bachelors- degree, MBA desirable. Excellent understand of branding & marketing with relevant experience of 10+ yrs

- Basic Knowledge on current thinking and practices in the field of DS & AI

- Experience working with and managing vendors and consultants, and managing budgets

- Ability to work under pressure and withstand the tests of a rapidly changing environment with a calm head and resilience

- Develop communications plan for promotion and dissemination of CoE and marketing content

- Develop corporate promotions and communications liaising with other departments and the Management Team

- In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search

- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn

- Develop other, relevant social media outlets to support and expand CoE's digital presence

- Assist in the preparation and drafting of various communications (email, social media, blogs, etc) including at times high-level public speeches for Centre Head & CEO of CoE

- Coordinate with external agencies to develop marketing and other digital artifacts

- Email marketing and inbound marketing management

- Email campaign development and implementation

- Manage inbound marketing system, including campaign development and analysis

- Develop compelling custom content

- Design and deliver emails campaigns

- Print and Social Media

- Optimize print, social media, website and blog campaigns to generate interaction and brand exposure

- Identify appropriate print and social media channels for targeted campaigns

- Transform content to ensure easy sharing with social networks

- Continue to build and maintain CoE's strong online reputation, and be its biggest advocate in the print and social world

- Establish an effective presence in trade magazines and social media sites

- Manage the  facilitation of key social media