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Senior Consultant at Marketscope
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Manager - Marketing & Branding - Data Science & Artificial Intelligence Solutions (15-20 yrs)
Marketing and Branding Manager- Data Science and Artificial Intelligence
Experience - 15-20 years
- Bachelors- degree, MBA desirable. Excellent understand of branding & marketing with relevant experience of 10+ yrs
- Basic Knowledge on current thinking and practices in the field of DS & AI
- Experience working with and managing vendors and consultants, and managing budgets
- Ability to work under pressure and withstand the tests of a rapidly changing environment with a calm head and resilience
- Develop communications plan for promotion and dissemination of CoE and marketing content
- Develop corporate promotions and communications liaising with other departments and the Management Team
- In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search
- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn
- Develop other, relevant social media outlets to support and expand CoE's digital presence
- Assist in the preparation and drafting of various communications (email, social media, blogs, etc) including at times high-level public speeches for Centre Head & CEO of CoE
- Coordinate with external agencies to develop marketing and other digital artifacts
- Email marketing and inbound marketing management
- Email campaign development and implementation
- Manage inbound marketing system, including campaign development and analysis
- Develop compelling custom content
- Design and deliver emails campaigns
- Print and Social Media
- Optimize print, social media, website and blog campaigns to generate interaction and brand exposure
- Identify appropriate print and social media channels for targeted campaigns
- Transform content to ensure easy sharing with social networks
- Continue to build and maintain CoE's strong online reputation, and be its biggest advocate in the print and social world
- Establish an effective presence in trade magazines and social media sites
- Manage the facilitation of key social media
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