Posted By
Posted in
Sales & Marketing
Job Code
125505
Position: Manager Marketing & Branding For a leading Financial Services Company
Location: Mumbai (BKC)
Industry Preference: Banks/Financial Services/NBFC/AMC
Qualification - MBA
Experience - +6 years relevant experience
Job Role:
To implement the Marketing strategy for the Brand and support alternate channels for their marketing. This would entail all consumer influencing strategy, generation and implementation through all below – the – line & above-the-line activities and promotions.
- Implement brand strategy & campaigns for various schemes to build brand equity
- Implement direct product marketing campaigns by analyzing product range, industry trends, and competition & consumer insights for customer acquisition.
- Conceptualize & Plan Promotional Events, Launch Activities, Product Promotions to facilitate Channel Marketing & Activation
- Manage relationships with media partners for sourcing, ideation, evaluation, price negotiation, planning, Analysis, buying & execution
- Identify key platforms & media mix for brand communication
- Monitor & analyze market research data for enabling management decisions
- Manage budgets allocated to achieve optimal ROI
- Channel Marketing support for banking & institutional teams
- Technical Skills - Understanding of Consumer behavior & insights, Alternate channel marketing /branding experience, Service Marketing, Market Research & analysis, Media Planning & Buying, CRM, Project management skills
- Behavioral Skills - Result Orientation & Process focused, Excellent Written & Verbal Communication
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Posted By
Posted in
Sales & Marketing
Job Code
125505
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