Manager - Marketing/Brand Management - FMCG

Marketing/Brand Manager

- Lead the development and execution of the brand strategy and build awareness and acceptance for the product

- Administer the annual marketing budget. Create and manage a calendar of events for brand promotion

- Product launch, conduct consumer & market research and monitor market trends to remain competitive and to meet overall company objectives and targets

- Develop and execute marketing campaigns aimed at communicating our brand message

- Create Social Media Marketing strategies to create a brand name in social media and raise awareness leading to better penetration and pull in the desired market

- Continually review changes in the market, consumer behaviour trends and the activities of competitors for proposing mitigation plans in order to combat competition by adjusting the marketing plan if required

- Lead sourcing and selection of creative partners for brand projects

- Work closely with sales team and support them in handling ATL/BTL activities

- Measure and report on success of marketing campaigns

- Conduct market research studies and measure customer satisfaction levels for further improvements in the product portfolio

Key Skills :

1. Good Marketing skills

2. Excellent communication and influencing skills

3. Ability to Lead the team

4. Operational skills necessary for managing day to day domain operations

5. Research and analytical skills

6. Excellent negotiator