Manager - Marketing & Brand - Agri Business

Position Details

Designation: Manager - Marketing & Brand

Country: India

Job Location: Mumbai

Vertical: Agri business

Salary Grade: Manager

Team Size: individual contributor role

Reporting to: DGM - Marketing

Overseas Travel required (Y/ N): N

Extent of Travel Needed: Moderate

Education/Qualification: MBA in Agri Business management with specialisation in Marketing (or) Advertising and Business management

Overall years of Experience Required: 3-7 years

Interaction with: This position will interact with Product Management & Marketing Services, IT team, Top Management of client organization, Divisional Sales & Marketing teams, Peers across functions who head various cost centres, Consulting Partners, Industry Peers and Trade and Channel Partners, End Customers/Farmers towards developing a brand identity in the market that truly represents the ethos of client organization and prowess of its products

Geographical Area to be covered: Pan India

Nature of Work: Corporate Marketing & Marketing Communications

Responsibilities - 

- Aligning with current strategic directions of Agri Business and different businesses within Agri

- Covering aspects of customer segmentation, competition analysis, brand budget planning

- Implementation of marketing plan & strategy for Agri brands

- Identify new market segments and formulate marketing plans for the same through due market research in collaboration with key stakeholders.

- Monitor industry, market and competitive trends for the concerned products / product categories (for example, competitor product performance, pricing, promotions schemes, new product introductions)

- Review and improvise on brand communication including key message points, USPs, regional strategies product stewardship with the support of concerned stake holders (e.g. sales teams & marketing services).

- Develop and implement sales promotion campaigns for the product / product categories, in collaboration with the business