28/10 Rajan
Recruitment Manager at ICresset

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Manager - Marketing & Brand - Agri Business (2-7 yrs)

Mumbai Job Code: 758255

Position Details

Designation: Manager - Marketing & Brand

Country: India

Job Location: Mumbai

Vertical: Agri business

Salary Grade: Manager

Team Size: individual contributor role

Reporting to: DGM - Marketing

Overseas Travel required (Y/ N): N

Extent of Travel Needed: Moderate

Education/Qualification: MBA in Agri Business management with specialisation in Marketing (or) Advertising and Business management

Overall years of Experience Required: 3-7 years

Interaction with: This position will interact with Product Management & Marketing Services, IT team, Top Management of client organization, Divisional Sales & Marketing teams, Peers across functions who head various cost centres, Consulting Partners, Industry Peers and Trade and Channel Partners, End Customers/Farmers towards developing a brand identity in the market that truly represents the ethos of client organization and prowess of its products

Geographical Area to be covered: Pan India

Nature of Work: Corporate Marketing & Marketing Communications

Responsibilities - 

- Aligning with current strategic directions of Agri Business and different businesses within Agri

- Covering aspects of customer segmentation, competition analysis, brand budget planning

- Implementation of marketing plan & strategy for Agri brands

- Identify new market segments and formulate marketing plans for the same through due market research in collaboration with key stakeholders.

- Monitor industry, market and competitive trends for the concerned products / product categories (for example, competitor product performance, pricing, promotions schemes, new product introductions)

- Review and improvise on brand communication including key message points, USPs, regional strategies product stewardship with the support of concerned stake holders (e.g. sales teams & marketing services).

- Develop and implement sales promotion campaigns for the product / product categories, in collaboration with the business

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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