Manager - Marketing - BFSI/Retail

- Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan.

- Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns.

- Produce valuable and engaging content for our website and social handles that attracts and converts our target groups

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.