Manager - Marketing - BFSI

Drive demand through Solution Marketing campaigns and focused events

- Take the business themes to the Market - Build impactful solution marketing campaigns to push the business themes to the TG using internal and external marketing engines

- Events - Participation hosted and trade events, drive customer experience and customer traffic to the events, create the messaging and generate leads.

Take marketing into accounts

- Enhance perception in key accounts

- Increase wallet share by driving Deal intervention campaigns and cross sell campaigns into top accounts

- Enhance Customer relationship and experience and increase customer advocacy

- Drive demand and build the brand through content, thought leadership and increased media presence.

- Positioning & Messaging Architecture - Create a differentiated positioning and the marketing assets for the business and its key big bets (theme/ solution/ service offering)

- Make the Thought Leadership more engaging, relevant and take it closer to our customer communities and media.

- Repurpose content to suit multiple media engines ( Social media, relevant industry publications)

- Create and build promotions campaigns for customer case studies / customer success stories

Increase influencer Connect :

- Analyst Relations: Map key analysts and help build effective relationships between business stakeholders and the analyst community

- Enhance the brand within the analyst community- Drive positive movement on analyst surveys and interactions and share success stories and relevant thought leadership

- Run the Analyst based marketing program for the business.

Market Intelligence and Internal Process

- Marketing Communications : both external and internal

- Gather insights from Industry trends and reports

- Garner account intelligence

- Institutionalize processes and make them repeatable

- Vendor and agency management

- Marketing workshops for better business and marketing alignment

- Marketing operations

Key Qualities Desired

Ability to get the job done l Ownership l Persistence l Adaptability l Attention to detail l Ability to effectively collaborate with business & marketing teams l Being a change agent l Create work that will get admired, replicated, used and creates an impact