Manager - Marketing - Beverage Business

- Developing & Conceptualizing marketing plans majorly BTL activities.

- Plan, Develop and Drive Marketing, Advertising & Branding strategy in line with Business Goals.

- Tracking competitors behavior and review their marketing activities.

- Planning and actively participation in BTL Trade promotion activities, Marketing Communication, Digital Marketing and ATL activities.

- Should be responsible to assimilate and analyze markets as an input to sales strategy accordingly.

- Identifying the business opportunities and prospects and evaluate their relevance to organization sales plan.

- Should be responsible to plan and execute the market specific promotion activities, participating in exhibitions etc.

- Responsible for understanding the client needs and provide appropriate solutions, proven new business development skills.

- Responsible for designing system and processes for efficient sales to clients.

- Establishing goals and developing marketing plans.

- Product Packaging, Branding, Marketing Segmentation.

- Managing end to end marketing campaigns Pan India and Innovation.

- Media Planning, Liason with Creative, Digital, Media, PR and internal stakeholders.