Manager - Marketing - B2B Segment

Job Role Vision: 

The Manager - Marketing will be responsible for brand, product & customer marketing activities by implementing traditional and contemporary strategies including content, direct, digital, social, PR and events marketing. As data-driven marketer, you will leverage marketing insights dashboards daily to surface opportunities, drive marketing planning decisions with local stakeholders and lead connected sales and marketing discussions with Sales teams. The role requires an understanding of the sales organization's priorities and key focus areas. You work with Sales and Marketing leaders across the company to advise on marketing strategy leveraging and scaling India go-to-market approaches and centralized demand generation plans.

Roles & Responsibilities:

- End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management

- Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness

- Support sales and business teams with regular product and solutions updates, presentations, collaterals, market and competitive landscape information

- Develop and deliver marketing plan aligned with overall strategic organizational goals & objective in conjunction with Marketing Head. Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews

- Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns

- Implement client satisfaction surveys, client relationship program together with client facing teams

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team and managing creative services process end to end

- Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Profile Requirements:

- Minimum 5 to 6 years of experience in B2B Marketing/ Direct & Digital Marketing/Client Marketing with thorough knowledge of marketing automation & analytical tools - SFDC, Pardot, Campaign Monitor, LI Sales Navigator, GA, etc.

- Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment

- Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.

- Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities

- Strong project and time management skills required

- Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well

- Preferably MBA, PG in Marketing, Advertising and Communication

- Most importantly, a Cool attitude towards work and life in general