Manager - Marketing - Automotive

Designation: Marketing Manager

Location: Bangalore, India

Key responsibility areas will include:

1. Develop the marketing and brand plan of Organization :

- Develop, recommend, and lead execution of marketing plans across the regions we operate and target geographies

- Manage effective deployment of the marketing budget for effective results aligned to business objectives

- Implementation and execution of brand plans - brand strategy, assets, brand penetration and recall

- Lead the development of local marketing strategy and execution in each region

- Work with sales and strategy office to review and course-correct marketing plans based on results

2. Advertising, Media and Promotion :

- Identification of vendors and partners; work with agencies for the achievement of the objectives of the marketing plan

- Constructing briefing plans with leadership

- Vendor management - Negotiations, contracts, briefings, stakeholder management, reviews

3. Market Research & GTM :

- Identification and planning of research areas for Marketing, Sales, Product Management

- Execution of regular surveys too understand the customer and market dynamics and capture trends for new product introduction in regions

- Work with our partners to drive specific GTM plan for new and existing products aligned to business objectives