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Manager - Marketing - Automobile Industry - Trucks/Buses (8-12 yrs)
Key Responsibilities-
- Key Account Management in LMD Trucks Marketing
- Driving New Initiatives like Competency management Program, Loyalty Program
- Projects Management in LMD trucks - New projects and Commercial Projects Organisation
Job Responsibilities
- Plan and Execute the Competency management program for VECV and Dealership teams
- Eicher LMD vehicle park in the market is an opportunity area. Leverage this opportunity area & making strategy to drive LOYALTY program for Eicher in close coordination with Sales and After Market teams
- Project Management of new Projects with End to end Coordination of all activities pertaining to - CVP sign off, FAB, Fert code development, STA and Pricing.
- Introduce Key Account Management for LMD Trucks and establishing systems and processes to drive key accounts
- Long term relation with KAM, foreseeing market requirements, reinforce Value Selling and Establishing the respective product segment as Premium product in the market.
- Design & prepare sales support model wise schemes - AMC Offers, Resale Benefits. To identify and interact with industry influencers, super structure manufacturers and related suppliers to develop deep knowledge on the segments to improve penetration and build sales volumes
- Tracking the performance of new product. This includes Sales pitch development w.r.t competition models and enforce right pitching alongwith Sales and Product Management teams
- Monitor competition activity and design appropriate strategy
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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