HR at Fintellect Consultancy Services Private Limited
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Manager - Marketing - Automobile (5-12 yrs)
To execute and implement Marketing and Brand Management strategy through planning and execution of campaigns and initiatives in accordance with Brand guidelines.
Key accountabilities of the function :
- Custodian of the Brand in India, responsible for ensuring that all NSC and Dealer initiates are as per Brand Standards and CI
- Planning and delivering the Marketing Strategy in India
- Annual Budget Planning and Management for Marketing
- Creative Agency Steering for NSC and Dealer initiatives (focus on Innovation & Creative Excellence)
- Digital/ Online Marketing as well as websites
- BTL Events (Dealer event concepts, NSC events, Drive Experiences, Cooperation- s/Sponsorships)
- ATL, OOH (billboards, print ads etc.)
- POS Communication, Sales Literature as well as Stationery (Letterheads, Business Cards etc.)
- Dealer Campaign Management and correct and timely tagging in the CRM System
- Collaborate with CRM Team for Direct Marketing (emailers, welcome package, lead generation initiatives, key ties-ups and associations with other like-minded brands.
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