Manager - Marketing - Automobile

To execute and implement Marketing and Brand Management strategy through planning and execution of campaigns and initiatives in accordance with Brand guidelines.

Key accountabilities of the function :

- Custodian of the Brand in India, responsible for ensuring that all NSC and Dealer initiates are as per Brand Standards and CI

- Planning and delivering the Marketing Strategy in India

- Annual Budget Planning and Management for Marketing

- Creative Agency Steering for NSC and Dealer initiatives (focus on Innovation & Creative Excellence)

- Digital/ Online Marketing as well as websites

- BTL Events (Dealer event concepts, NSC events, Drive Experiences, Cooperation- s/Sponsorships)

- ATL, OOH (billboards, print ads etc.)

- POS Communication, Sales Literature as well as Stationery (Letterheads, Business Cards etc.)

- Dealer Campaign Management and correct and timely tagging in the CRM System

- Collaborate with CRM Team for Direct Marketing (emailers, welcome package, lead generation initiatives, key ties-ups and associations with other like-minded brands.