Director at B Placed Pvt Ltd
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Manager - Marketing Automation & Audience Engagement (5-8 yrs)
Marketing Automation & Audience Engagement Manager
In this role you will be responsible for implementing the roadmap to grow our digital pipeline.
Your experience will be leveraged to build segments, establish governance for responsive communication, and continuously optimize digital engagements.
- Audience planning and segmentation
- Inbound and outbound workflow planning
- Multi-step nurtures customized by e-mail and web behavioral tokens
- Collaborate on channel communications design and content with A/B testing
- Evaluate audience growth and engagement strategies
- Social Media scheduling, publishing, and reporting
- Demonstrate success and ROI with analytical reporting forming critical metrics to achieve results
To apply you need to be :
- 5-8 years' experience planning nurture campaigns and automation programs with large data sets
- Demonstrable experience with Eloqua strongly preferred
- Excellent project management and collaboration skills, i.e., a team player
- Strong understanding of email marketing, responsive design, and emerging inbound tactics
- Strong communication and presentation skills
- Working knowledge of the integrated MarTech ecosystem is a huge plus. This includes HTML/CSS, Data enrichment, CRM, CDP, CMS and ABM.