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09/12 Bhumika Bhalla
Consultant at BlewMinds Consulting LLP

Views:348 Applications:128 Rec. Actions:Recruiter Actions:10

Manager - Marketing - Asia Pacific - IT Services (5-12 yrs)

Gurgaon/Gurugram Job Code: 871391

Role - Marketing Manager, Asia Pacific

Responsibilities:

1. Drive Demand Generation through virtual campaigns, conference and industry events, online webinars, and other means as appropriate:

 -Work with regional sales management in the planning of B2B campaigns

- Adopt, apply and influence corporate lead generation best practices and tools

- Provide timely, consistent reporting on key performance metrics and use outcomes to iterate and advise future actions

- Manage the development and execution of demand generation promotions as well as creation of general promotional materials

2. Enable Strategic Selling Partnerships:

Develop or revise set of collateral materials and content to support the recruitment and retention of key partnership sales initiatives

- Train sales team on messaging and collateral as needed

- Assist in development of key proposals and presentations

3. Manage External Market Communications

- Identify opportunities to convey key brand messaging in targeted markets

- Work with internal and external SMEs to create and/or apply collateral such as case studies, blog posts, and white papers that support regional sales activities

- Work with corporate leadership team on timing & distribution of press releases in the region

4. Communicate Regional Market Intelligence:

- Leads efforts to monitor competitive marketing landscape, using tools, internal resources, and external partnerships, to develop a deeper understanding of our industry, product and market trends

- Gather and evaluate relevant market and competitor information to review market position, determine threats, and advise product and corporate positioning

- Manage Corporate Website and Social Media messaging

- Work with regional and corporate leadership to advise, adopt and publish relevant corporate communications and information on the company's public website

- Manage our social media presence in region, and coordinate plans with the corporate digital marketing manager on which platforms to activate, monitor, and utilize for targeted markets

- Collaborate with corporate marketing on applicable on-line metrics to track and monitor for the region

Requirements:

- Minimum 5 years of regional marketing related experience in IT services sector

- Excellent English communication skills, both written and verbal

- Possession of an entrepreneurial spirit, willing and capable of taking on multiple tasks under limited budget and resources

- A team player with a strong desire for success and willingness in taking ownership

- Ability to lead and communicate cross-functionally with product management, sales and other departments

- Strong business sense capable of problem solving and working independently

Women-friendly workplace:

Maternity and Paternity Benefits

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