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28/06 HR
Recruiter at Rightfit Consultants

Views:6375 Applications:929 Rec. Actions:Recruiter Actions:898

Manager - Marketing - Apparel - IIM/ISB/MDI (3-9 yrs)

Bangalore Job Code: 587806

Key Result Areas Supporting Actions

Drive Brand Positioning & Connect with 17 - 27-year-old Young Indians

- Drive the strategic brand direction and overall growth strategy for India

- Set Up a low cost tracking system to periodically monitor and Desired vs. Actual Brand Positioning

- Develop and drive strong marketing interventions/campaigns to connect with the young target group

- Develop & drive the annual brand & digital activity calendars

- Manage same within Annual Marketing budget

- Conceive & Implement High Impact Brand Launches in each Market

- Conceive plan for a high impact brand launch by city and catchment

- Drive coordinated efforts with the Retail Head to drive high impact store launches in each Mall /Market

- Drive a strong promotional program with influencer and digital engagement to reach young consumers

- Drive Footfalls to Stores - Sustained digital engagement and activations

- Drive a strong digital engagement program to continuously connect with young consumers

- Conceive catchment activations to drive channel footfalls and brand business

Social Media & Digital Ecosystem

- Drive Social media and digital ecosystem for the brand

- Connect with young consumers through strong digital content and promotion led interventions

- Monetize the medium through smart and effective campaigns

Customer Relationship Management

- Develop and Run the Customer Relationship Management Program and drive quality and quantity in the same

- Drive sharp consumer understanding through behavioral analysis of loyalty members

- Drive repeat business and high loyal business member share

Develop Relationships with agency partners

- Develop strong relationships with quality partners to deliver strong campaigns

- Ensure efficient Media Planning & Buying

- Build communication plan for the CRM program

Monitor competitive brand marketing activities

- Track market research data

- Gather intelligence on competitor activity constantly and

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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