Manager - Marketing - Apparel Brand

We are looking for a Marketing Manager who can handle end to end marketing for International Apparel Brands.

Looking for Apparel Background only

Educational Qualification: MBA in Marketing from tier 1 & 2 colleges

Please find the job description below:

- Drive the strategic brand direction and overall growth strategy for India

- Set Up a low-cost tracking system to periodically monitor and Desired vs. Actual Brand Positioning

- Develop and drive strong marketing interventions /campaigns to connect with the young target group

- Develop & drive the annual brand & digital activity calendars

- Manage same within Annual Marketing budget

- Conceive plan for a high impact brand launch by city and catchment

- Drive coordinated efforts with the Retail Head to drive high impact store launches in each Mall /Market

- Drive a strong promotional program with influence and digital engagement to reach young consumers

- Drive a strong digital engagement program to continuously connect with young consumers

- Conceive catchment activation to drive channel footfalls and brand business

- Drive Social media and a digital ecosystem for the brand

- Connect with young consumers through strong digital content and promotion led interventions

- Monetize the medium through smart and effective campaigns

- Develop and Run the Customer Relationship Management Program and drive quality and quantity in the same

- Drive sharp consumer understanding through behavioral analysis of loyalty members

- Drive repeat business and high loyal business member share

- Develop strong relationships with quality partners to deliver strong campaigns

- Ensure efficient Media Planning & Buying

- Build a communication plan for the CRM program

- Track market research data

- Gather intelligence on competitor activity constantly and incorporate changes in marketing/ communication plan