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02/02 Soniya Lobo
Senior HR Consultant at Novotreeminds Consulting Private Ltd

Views:31251 Applications:1408 Rec. Actions:Recruiter Actions:614

Manager - Marketing Analytics - KPO (2-9 yrs)

Bangalore Job Code: 887891

- Driving the Analytics agenda in the space of Marketing Campaigns for all Banking Products including Cards, Retail Assets, Digital, Retail Liabilities.

- To build, design & track Campaigns strategy across domains and Channels (outbound, Inbound, Social Media, Paid, etc.)

- To create Customer Journey/ Life stages relevant from the Marketing Campaigns standpoint & define data analytics driven strategies for catching the Customer in the Moment of truth- for Cross sell

- Use statistical models to identify & create the Marketing Campaigns opportunities through propensity scorecards

- Stakeholder Management: Engage with stakeholders and providing key inputs while designing of campaigns

- Work on paid campaigns using Google analytics and facebook for digital lending products

- Reporting campaign performance and creating monthly dashboards

- Lead & drive Campaigns optimization through new ideas & techniques.

- Managing and creating campaigns frameworks for CLM- Acquisition, Portfolio and Retention

- Work with other team members and provide guidance to external partners on campaign efficiency improvement projects

- Sound analytical background and experience in creating statistical models, Clustering, Segmentation

- Sound working knowledge with Tools- SAS, R, Python

- Good communication skills and clarity of thought while discussing ideas

- To have a strong understanding of various digital platforms

- Should be flexible to work across different products as and when required

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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