Manager - Marketing Analytics - KPO

- Driving the Analytics agenda in the space of Marketing Campaigns for all Banking Products including Cards, Retail Assets, Digital, Retail Liabilities.

- To build, design & track Campaigns strategy across domains and Channels (outbound, Inbound, Social Media, Paid, etc.)

- To create Customer Journey/ Life stages relevant from the Marketing Campaigns standpoint & define data analytics driven strategies for catching the Customer in the Moment of truth- for Cross sell

- Use statistical models to identify & create the Marketing Campaigns opportunities through propensity scorecards

- Stakeholder Management: Engage with stakeholders and providing key inputs while designing of campaigns

- Work on paid campaigns using Google analytics and facebook for digital lending products

- Reporting campaign performance and creating monthly dashboards

- Lead & drive Campaigns optimization through new ideas & techniques.

- Managing and creating campaigns frameworks for CLM- Acquisition, Portfolio and Retention

- Work with other team members and provide guidance to external partners on campaign efficiency improvement projects

- Sound analytical background and experience in creating statistical models, Clustering, Segmentation

- Sound working knowledge with Tools- SAS, R, Python

- Good communication skills and clarity of thought while discussing ideas

- To have a strong understanding of various digital platforms

- Should be flexible to work across different products as and when required