Manager - Marketing Analytics - Banking Domain

Looking for candidates who are having 4+ years of experience in marketing analytics and are comfortable working in banking industry.

Essentials:

- 4+ years of Experience in Marketing Analytics for Retail banking portfolio

Looking for Candidates with the following experience:

- Market Mix Modelling

- Market segmentation

- Market Basket Analysis

- Building response models, cross-sell models, attrition & loyalty modelling, customer segmentation & profiling

- Detailed Analysis of Customer Journey

- Insight Generation

- Strong working knowledge of Tools like SAS, SQL, Tableau

- Beginner in Machine Learning(R or Python)