Manager/Lead - Performance Marketing - Online/Internet - IIM/FMS/MDI/XLRI

Manager - Performance Marketing

- Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms

- Keyword Research & Monitoring

- Writing Ad copy/description

- Basic knowledge of Google Sheets

- Must be proficient in the English Language

- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations

- Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

- Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns

- Running Email/SMS Campaigns

- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization

- Coordinate with Ad Agencies & take regular updates

- Coordinate with content team to get the required creatives

- Coordinate with production team to ensure inventory is in place before running campaigns

Tier 1 Academic pedigree