Managing Director at Vertex Corporate Services
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Manager/Lead - Marketing - Pharma (10-15 yrs)
Marketing Manager/Lead (Mumbai/ Bangalore/ Delhi/ Kolkatta) (Leading MNC Pharma Co) - 10 - 15 Yrs experience
Role:
- To develop the local Marketing Strategy for the Portfolio of Products of the Company in that Zone and drive launch, campaigns and sales execution as well as follow-up with internal stakeholders, working in order to achieve short and long term business objectives.
- Competitor and market analysis, evaluation of market potential, and preparation of short to medium term marketing strategy for the zone
- Develop a competitive marketing strategy, executing counter-strategies when necessary
- Drive execution of the corporate strategy - Campaign planning, monitoring, guidance on HCP selection, execution excellence & vendor management
- Implementation of Brand communication strategy and development of zonal communication strategy
- Develop and implement zone specific promotional mix and manage promotional budgets for the zone
- Nurturing KOL connect with HCP's through face to face meetings and other media
- Adapt portfolio strategy to the local patient needs.
- Seek insights that support strategy development
- Motivate sales force and ensure they are prepared for successful execution
- Lead sales force effectiveness function for the zone
- Generate insights through data and review and analysis of zonal market share data and identify action areas
- Communication of market insights to the field and development of strategies relevant to various geographies
- Champion key zonal projects end to end
- Team Management
- Ensure and maintain customer focus
- Ensure cost control and effectiveness in the corporate communication function
- There are 4 roles, for 4 zones at Mumbai, Bangalore, Delhi and Kolkatta
Requirements :
- MBA with specialisation in Marketing
- Managerial experience of 8-10 years in Pharma marketing, preferred pharma sales experience of 2 - 3 years
- Good exposure and experience in Pharma product management/ marketing (ideally with Innovator Drigs), Market Analysis and Insights, KOL Connect and Management, SFE, etc.
- Excellent Communication and Stakeholder Management skills
Location: Mumbai/ Bangalore/ Delhi/ Kolkatta
This position is for a Client of Vertex Corporate Services which is a Leading MNC Pharma Company
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