Manager - International Product Marketing - Furniture Manufacturing & Retail

Antal hiring for a Premium Furniture Brand catering to Overseas Markets.

Must Haves

- Degree or Diploma in Engineering or Management

- Minimum 10 years- experience in Product Marketing in that Minimum of 5 Years in Furniture Industry.

- Must have deep furniture products understanding, costing, competitor market analysis knowledge, etc.,

Job Purpose

To ensure a competitive portfolio for the assigned product line in order to drive long term and short term growth in product sales, profit and market position.

Key Roles and Responsibilities

- Work on NPIP (New product implementation process) projects and ensure timely delivery to market.

- Need to create a New Products development and prototypes, price matrix and work on NPIP cost.

- Initiate and plan market research, market analysis, competitors study and market validation, and interpret the results and determine follow-up actions in order to keep abreast with the market needs and trends and to maintain the competitiveness of the overall systems portfolio and assigned product line.

- Train Manufacturing and International Marketing team on the products and specification.

- Responsible for the brand development activities, brand marketing to achieve successful product launches by co-developing collateral such as brochure and price list, supporting launch events and preparing mock-ups for the client's visits and reference.

- Responsible for NPI (new product introduction) and provide information on market, price and market opportunities to the management for the decision making.

- Research, analyze and suggest improvement action by reviewing the cost-price analysis, product performance, product lines and range, market needs, etc.,

- Maintain product line and be the main contact for all marketing related inquiries on the product and product ranges.