Manager - Institutional Sales - FMCG

Manager- Institutional Sales (FMCG Industry)

Overview:

To formulate sales strategies to:

(a) Drive top-line growth and prepare innovative plans to achieve higher value realization

(b) For brand management, evaluation, and market promotion strategies, for various existing/new products.

- Should have experience either in beverages, commodity, snacks or biscuits & confectionary division.

- Should have knowledge of Institutional sales.

- Accountable for FMCG sales product at all the channels

- Manage the existing and new csa & distributor for business generation.

- Handle the team at town level and direct them for business and revenue generation.

- Maintain the Monthly Sale MIS data.

- Coordinate with manager reading proper supply of products at all outlets.

- Generate the new business and effective planning for business development

- Ensuring coverage, distribution and visibility of all our brands as per company objectives.

- Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.

- Collection of payments with orders & timely execution of follow-ups with distributors/direct account.

- Managing the commercial control on distributors (receivables, claims etc. ) and direct customers

- Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

Work Experience: 4+ to 10 years