Senior Consultant at Synergy Consultants
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Manager - Insights/Marketing Excellence - Pharma/Healthcare (3-6 yrs)
Education
MBA from reputed institute
Bachelors in Engineering, Maths/Statistics preferred
Experience
- At least 3-4 years of experience in market research preferably in the context of pharma/healthcare
- Should have independently handled market research projects from inception (problem definition) stage to design, execution, analysis and conclusion.
Diversity only
- We are looking at someone with 3-4 years of work experience .
- Must be good with Analytics.
- Good communicator and should be able to manage senior stake holders .
- Should be able to work and manage large data sets , data oriented .
- Prior experience into Market research .
Skills
- Analytical skills
- Excellent Communication Skills
- Creativity and innovation
- Meticulous project management skills
- Coordination and team player
- Stake holder Management
RESPONSIBILITIES
Drives Market Insighting related activities within the affiliate. Activities will cover the following areas:
- Ensure all market intelligence available through the above is disseminated to the relevant teams
- Identify anomalies and carry out root cause analysis to identify problem areas whenever required
- Collaborate with marketing teams to carry out market research and insighting studies and projects
- Will identify best practices in the area of market research and disseminate to the marketing team
- Will develop digital tools and repositories to facilitate insights
- Will be the internal SME and go-to person for market research/insights
- Will facilitate the brand planning process through appropriate insights
- Will drive an insights based culture within the marketing team
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