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Manager/Head - Product Marketing - Education (4-14 yrs)
- Product Marketing Manager would be required to lead product marketing on the consumer side. As a product marketing leader, s/he is expected to be an authority of consumer's needs for each offerings to consumers.
- S/he will need to own the consumer's journey across marketing and product funnels. S/he will be expected to work with external agencies (creative / media/research), marketing team, product team(s), operations team(s) to solve user needs at various points of the marketing & product funnels, and grow the individual business lines.
- Consumer side offerings (products) include: - student counseling, student alumni connect for expansion and related activities
Responsibilities would include : -
- Drive consumer obsessiveness within the various team(s
- Understand the needs of various consumer segments for various products
- Continuously meet consumers for different product lines, and be the undisputed voice of the consumer in every forum
- Discover a unique differentiated value proposition for each of the products based on robust market research.
- Ensure each stakeholder- buy-in into this value proposition and serve as the checker who ensures that lives up to this value proposition
- Create and monitor consumer feedback loops to ensure the right product features are prioritized and built
- Formulate a robust communication and growth strategy for each of the product lines and work with different stakeholders execute the growth plan
- Create programs and campaigns that ensure strong retention of the platform
- Co-own revenue and transaction volumes with Product & digital marketing
- Define KPI's of marketing effectiveness of digital, brand campaigns and track it along with the respective teams
- Formulate and execute effective communication loops that ensure high product usage and maximizes good product experience
Must have's :
- Good understanding of digital marketing
- Strong understanding of B2C marketing, Brand marketing
- Strong understanding of media mix: Digital, TV, OOH, Print etc.
- Good experience of consumer research and uncovering consumer insight- Ability to lead teams through influence
- Ability to thrive in a little chaos and bring order to it
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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