Manager/Head - Pricing Strategy - FMCG

Job Description :

1. Managing category Pricing & Revenue

2. Conceptualize & Drive Pricing Strategy for the category

3. Leverage Machine Learning & Artificial Intelligence capabilities within Organisation to build predictive pricing.

4. Interface with Category Teams & Trade Marketing to ensure the right revenue mix delivery for the category

5. Build Pricing frame-works & understand the value-chain with pricing potential at each level of the value chain

6. Create drum-beats for measuring Price Perception vs Relevant competition

7. Build relationship between large & small cities and core & other commodities

8. Ensure top-line & bottom-line delivery for the category

9. Identify indicators that impact pricing - Competition, Input variables, tax structures etc & build a framework for predictive pricing

10. Work with Data Science team to use AI/ML and build up capabilities on Predictive pricing

11. Work closely with Category Teams & Trade Marketing to deliver revenue mix while maximizing price perception

12. Identify relevant competition, measure price perception for the Organisation & Competition

13. Track basket penetration & ABV for the category - how the KPI's are moving through pricing interventions.

14. Build equations between large & small cities on pricing & core & other commodities on pricing.