Manager/Head - Marketing - Social Media

Social Media Manager/Head

Job Description :

- Develop, implement and manage our social media strategy, targets and performance metrics

- Lead, manage and oversee the ;

- Development of social media content and schedule, e.g. posts, videos, competitions etc., with the objectives of driving brand awareness, online reputation, engagement and conversions

- Execution of our social media content across the different channels, including but not exclusive to Facebook, Instagram, YouTube, Twitter, and TikTok

- Promote content through social advertising

- Tracking of the success of our social media campaigns, including the use of our tools and systems

- Generation of insights and propose improvements

- Manage, and develop the social media, content, and production team, including hiring when the need arises, daily tasks and responsibilities, and performance management

- Collaborate with cross-functional teams within Marketing and beyond, e.g. Campaigns, Business Development, Operations, Product Development etc

- Collaborate with industry professionals, celebrities, and influencers, to drive the team's and company's objectives

- Stay abreast with the latest social media best practices and technologies, be it from internal or external avenues

- Any other ad-hoc tasks as assigned

Requirements :

- Bachelor's/PG degree from a reputable local or overseas university

- 7 years of experience working with social media

- Experience in leading a team

- Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices

- Good understanding of social media KPIs (Key Performance Indicator)

- Critical thinker and problem-solving skills

- Good time-management skills

- Great interpersonal and communication skills