Marketing Manager for leading Food & Beverages Company.  This has reference to the opening for Head Marketing  Designation: Marketing Manager  Report to: Director  Location: New Delhi  Experience: 8 -15 years of experience in reputed organisation (Preferably in FMCG, Retail).  Job Purpose:  Category Business Planning:   - Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.   - Heading MIS & Analyzing sales performance product/pack/area/territory wise. Formulating Calendar of activities & Annual Marketing Plans.  Portfolio Planning:   - Analyze Industry Trends, latest developments, redefining market share targets as per reach.  New Product/ Product Extension Planning, Development And Launch:   - Gather inputs from market research data, consumer insights for preparation new product brief. New Outlets Launch.  Packaging Development:   - Analyze the market research data on new packaging trends in the market (if, required). Execute, monitor & improve processes to link all Marketing activities to sales team's plans.  - Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product.  Trade Promotion (Domestic Market):  - Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes  - Conceptualize trade promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief.   - Digital Marketing, promotions & tie ups.  Consumer Promotion (Domestic Market):   - Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) & prepare promotion brief.  - Identify the external agencies and evaluate the feasibility of co-promotion by tying up with external agencies. Seek approval for co-promotion etc.  - Contribute to the Company's goals and objectives by improve market share and customer & consumer satisfaction  Brand Plan Review :  - Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis  - Prepare the brand review presentation basis the variance analysis  Consumer Complaint Addressal:   - Interact with customers to identify the root cause of market complaints  - Coordinate with various departments / Functions for consumer complaints redressals.  Market Research Conceptualization And Execution:   - Participate in field work related to market research to obtain first hand consumer insights  - Provide inputs for preparation of market research brief on strategic/ tactical research requirements  Market Research Conceptualization And Execution:  - Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives. Display merchandizing materials in a well organized & coordinated manner (POP, Flowers, Boards, Readers, Community Boards etc)  Demand Planning:  - Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity).Market Audits - Stock Inspections, Storage Conditions with Distributors, Market Stock availability.  - Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.  - Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.  - Establishing channel strategies and implementing the associated activation plans by ensuring alignment between sales and marketing, on field sales needs and marketing initiatives,  - Working closely with the Key customers & Consumers to provide category & shopper insights to drive performance.  - Event Planning & conducting sales meet & conferences / Training Programmes.  For More details please call on 9650591541.  Satish Kumar ACH Consultants 9650591541

Delhi NCR

Manager/Head - Marketing - Food & Beverages 

Manager/Head - Marketing - Food & Beverages  ,Job Description for Manager/Head - Marketing - Food & Beverages  in ACH Management Consultants Pvt. Ltd. in  Delhi NCR for (8-15) years of experience. Apply Now!

Job Description for Manager/Head - Marketing - Food & Beverages  in ACH Management Consultants Pvt. Ltd. in  Delhi NCR for (8-15) years of experience. Apply Now!