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TA at Talent Stock Solutions
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Manager/Head - Brand Management - BFSI (6-12 yrs)
Specific responsibilities are as follows:
- Define the brand value proposition and brand strategy
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research.
Qualifications:
- MBA from top-tier college preferred
- However, graduates with category experience can also apply
- 6-12 years of experience required in driving brands
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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