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02/03 Ruddhi
TA at Talent Stock Solutions

Views:406 Applications:143 Rec. Actions:Recruiter Actions:2

Manager/Head - Brand Management - BFSI (6-12 yrs)

Pune Job Code: 898079

Specific responsibilities are as follows:

- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research.

Qualifications:

- MBA from top-tier college preferred


- However, graduates with category experience can also apply

- 6-12 years of experience required in driving brands

Women-friendly workplace:

Maternity and Paternity Benefits

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