Senior Consultant at Antal International
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Manager - Growth & Retention Marketing (4-8 yrs)
Job Profile
Growth Marketing
Responsibilities -
- Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms
- Keyword Research & Monitoring
- Basic knowledge of Google Sheets
- Must be proficient in the English Language
- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations
- Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
- Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
Retention Marketing (Loyalty & CRM)
Responsibilities -
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Analyzing Regular Customer Cohort Performance, both on a product & company level.
- Build retention marketing campaigns based on customer segmentation.
- Drive User Engagement in Lower Funnels using user engagement platforms
- Creating Email, SMS & Push Marketing Strategy & Campaigns to increase repeat rate & overall basket size.
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required
- Have had prior experience of working on retention automation tools like Moengage, CleverTap, Optimove, Klavio etc.
- Exhibit the ability to understand user journeys and formulate new & meaningful touchpoints
- Exhibit analytical and data driven mindset to measure and improve retention
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