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10/06 Rohit Sharma
Senior Consultant at Antal International

Views:379 Applications:106 Rec. Actions:Recruiter Actions:21

Manager - Growth & Retention Marketing (4-8 yrs)

Mumbai Job Code: 936112

Job Profile

Growth Marketing

Responsibilities -

- Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms

- Keyword Research & Monitoring

- Basic knowledge of Google Sheets

- Must be proficient in the English Language

- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations

- Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

- Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns

Retention Marketing (Loyalty & CRM)

Responsibilities -

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Build retention marketing campaigns based on customer segmentation.

- Drive User Engagement in Lower Funnels using user engagement platforms

- Creating Email, SMS & Push Marketing Strategy & Campaigns to increase repeat rate & overall basket size.

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required

- Have had prior experience of working on retention automation tools like Moengage, CleverTap, Optimove, Klavio etc.

- Exhibit the ability to understand user journeys and formulate new & meaningful touchpoints

- Exhibit analytical and data driven mindset to measure and improve retention

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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