Lead Consultant at XL Recruiters
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Manager - Growth Marketing - InsureTech Firm (4-7 yrs)
Hiring for a digital insuretech product company in Bangalore.
Exp: 4-7 years
Roles & Responsibilities:
- Identify and drive merchant acquisition through the most scalable and effective channels (Paid Search, Social Media, Display, Organic, Content, Growth Hacking etc.) in each market
- Analyze data to monitor revenue performance and uncover areas for improvement.
- Work with cross functional team (Product, Services, Sales) and Propose new projects to establish growth strategies
- Continuously test and optimize new channels, audiences, bidding strategies, landing pages, visual assets, and copy.
- Use Google Analytics and internal reporting systems to better understand our users and exploit those insights in marketing campaigns
- Use analytics insights to design campaigns & achieve higher conversion rate on campaigns
- Acquire new customers to drive revenue and growth