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Manager - Growth Hacking/Social Media Marketing - EdTech Startup - IIM/IIT/ISB/MDI/FMS (2-7 yrs)
Hiring for Series A funded E-learning startup helping entry-level with training and cracking new jobs.
Role - Growth Hacker (Social Media Marketing Manager)
- Must have 2 - 7 years of experience in growth marketing in a B2C internet startup through unpaid channels
- Must be from Tier 1 engineering/ MBA college
- Responsible for complete growth funnel from user acquisition, activation, retention, referral to conversion
- Drive user acquisition through organic activities on social media channels
- Create a content engine that addresses user needs and drives the target audience
- Identify top channels and running organic experiments to drive growth
- Work on SEO, ASO to ensure higher visibility
- Propose new projects and work with the product team to create growth loops
- Initiate marketing partnerships to drive influencer/partner-led growth
- Track and optimize paid spends across different channels and decrease the overall CAC
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