Manager - Growth Hacking/Social Media Marketing - EdTech Startup - IIM/IIT/ISB/MDI/FMS

Hiring for Series A funded E-learning startup helping entry-level with training and cracking new jobs.

Role - Growth Hacker (Social Media Marketing Manager)

- Must have 2 - 7 years of experience in growth marketing in a B2C internet startup through unpaid channels

- Must be from Tier 1 engineering/ MBA college

- Responsible for complete growth funnel from user acquisition, activation, retention, referral to conversion

- Drive user acquisition through organic activities on social media channels

- Create a content engine that addresses user needs and drives the target audience

- Identify top channels and running organic experiments to drive growth

- Work on SEO, ASO to ensure higher visibility

- Propose new projects and work with the product team to create growth loops

- Initiate marketing partnerships to drive influencer/partner-led growth

- Track and optimize paid spends across different channels and decrease the overall CAC