Manager - General Trade Marketing - FMCG

We are looking for GTM Manager for FMCG company:

Roles & Responsibilities:

- Drive and sustain strategic initiatives for various market models across state markets

- Build GTM capabilities and process implementation

- Drive GTM transformation (e.g. segmented GTM for core business) and sustain the different GTM mosaic within the whole structure

- Obtain unit leadership support / buy-in on all key initiatives and resources required for the GTM transformation journey and provide in-market support for GTM transformation

- Lead and sustain sales force automation for better planning, execution, monitoring and reporting

- Execute and evaluate GTM performance distributor infrastructure - Drive distributor consolidation and distributor management process

- Generate and define GTM metrics and monitor and control distributor performance

- Ensure sales and distribution model is in line with company strategies - Drive S&D KPIs, enhance S&D infrastructure quality and development

- Devise GTM strategy to grow ND/WD - Define and fine tune based on learnings from pilots and ensure these learnings are shared amongst regional S&D managers

- Drive sales processes and set up and drive sales KPIs to ensure sales target achievement of primary and secondary sales, market coverage, SKU coverage etc

- Develop annual business plan for GTM in co-ordination with commercial and sales teams

Required Skills:

- MBA in sales and/or marketing

- Must have worked in the different sales channels (TT is highly desirable)

- 5+ years of relevant experience

- Desirable to have an experience in sales automation

- Should have an understanding of trade marketing concepts

- Experience in sales development roles at regional levels is an added advantage