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Lead Consultant at Meru Consultants & Technologies Ltd.
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Manager - Events Marketing (5-10 yrs)
Masters in Marketing from Premier B-School or equivalent
Ability to engage with consumers through multiple media channels on events
Main Accountability
Creative ideation of event marketing campaigns to meet desired business objectives and build the brand, specifically ensure increased participation and audience at the events
Work closely with advertising agency for campaigns and manage integrated communications across Print, Digital, TV, Radio, OOH, and Cinemafor events
Formulation and execution of marketing campaigns to promote marquee brand events
Build cordial and viable relationship with strategic partners, through brand partnerships and alliances
Carry out market research to track brand health and reader preference at the events
Work with vendors and internal graphics team to develop and execute required marketing collaterals
Create pitch packs with salient highlights of the event, for the sales team to pitch for sponsorships
Proven track record to market events
Experience with activations/events a plus
Ability to handle creative agencies and successfully run campaigns
Experience/Exposure on analytic products would be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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