Manager - Events & Activations - Real Estate Developer

Come and join our team, if you are serious and passionate about building a career in a leading business chamber!!

Our client is a Premier Real Estate Development Company established in late 80's by a veteran entrepreneur and currently being led by a dynamic leader who has today fast emerged as a force to reckon within the world of real estate. Our client has set substantial footprints in hospitality and entertainment industries along with their flagship business of real-estate development in northern India.

With a turnover in excess of US$ 38 Million and a net-worth of US$ 73 Million with an asset base of US$ 713 million, our client has successfully transferred ownership of over 8,200 residential units and has recently launched one of the largest shopping mall in India inspired by classical Roman-style architecture.

As the Manager - Events and Activations, we are looking for an energetic leader for launching and implementing the marketing and events plan and budget for the Mall which is situated in a niche location, and working closely with the mall's centre management and sub-brand marketing teams to ensure consistent standards.

The key responsibilities will be as follows:

- Developing the Mall's awareness and creating a buzz on the local and regional markets

- Creating brand campaigns keeping in mind the positioning of the Mall as a lifestyle destination - most exclusive lifestyle, shopping, dining and entertainment destination

- Concept development of events and activations that lead to greater awareness of The mall brand ensuring good media mileage

- Introducing innovative ideas and new strategic partnerships to the mall

- Conducting and executing events and promotions to drive targeted footfall to the Mall

- Creating the yearly Events calendar(Christmas,Children's day etc.) and ensuring programs are consistently innovative targeted and effective

- Creating and executing End of Season Sale (EOSS) shopping concepts such as Buy and Fly, Shop and Win, Shop More Win More etc. keeping in mind the retailer visibility

- Managing the development and planning of events strategy and its implementation in line with the marketing strategy

- Managing budget for events and activations

- Working with the content and digital team to make sure events and activations are communicated across all channels

- Supporting development of CRM strategy and platforms to consistently strengthen The Mall owned communication channels

- Ensuring all Event operational requirements are adhered to and align with Health/Safety, and management guidelines with support of the team

- Competitor analysis and awareness of malls as well as identifying new trends that can be implemented

Candidate Profile:

- Demonstrable experience in conducting mall events and activations from event management companies

- Strong interpersonal and negotiation skills

- Knowledge of mall management practices and Brand Mix

- Strategic/Innovative Thinking

- Excellent Communication skills