Manager - Marketing and Branding

Our Client is committed to offering high-quality and innovative life science ingredients to enrich all forms of life. It is a global integrated Life Science products and Innovative Solutions provider serving, Pharmaceutical, Nutrition, Agrochemical, Consumer and Industrial customers with customised products and solutions that are innovative, cost-effective and conforming to excellent quality standards.

Role Purpose: Manager - Brand & Marketing

The role holder will be a strategic, creative and analytical marketer, responsible to build and execute the brand and social marketing strategy for individual Business Units. The role holder will be responsible for conceptualising, planning & organising marketing and promotional and promotion activities across multiple channels including digital and developing new communication mix & new strategies for the brand.

Strategic and Operational Responsibilities:

B2B Marketing & Social Media Management:

- Demonstrate deep understanding and knowledge of digital and mobile marketing ecosystem and leverage them for branding.

- Creating and executing stakeholder engagement strategy for improving company's market share by attracting new customers and maintaining business with existing customers

- Research and evaluate the latest trends and techniques in order to and better ways of measuring social media activity

- Manage and facilitate social media communities by responding to social media posts and developing discussions - Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc.

- Translate segment and regional promotion needs (target audience, key messages) into a global plan that includes product launches, sales tools development, internal and external events, editorial & advert opportunities and diversified channels by region and segments.

- Work with product team and external marketing agencies for campaign development and execution for new launches

Brand Building & Awareness:

- Implementing strategies to improve company awareness in markets through brand building, press releases & market development efforts

- Build and grow the brand digitally, across various forums.

- Crafting and executing high quality brand campaigns across media channels that build awareness, consideration for the brand and product portfolio and deliver on customer acquisition and retention goals.

- Build and implement communication on company's technical expertise and prowess. Usage of various forums such as ESG, Sustainability to create awareness about the brand.

- Build brand awareness, salience and affinity to fuel customer growth and engagement. Lead the development of brand voice, key and personality

- Develop, launch and manage new competitions and campaigns that promote the organisation, the brand and its products.

Performance Metrics & Reporting:

- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Experience & Skills:

- 5 + years in brand and digital marketing B2B marketing experience will be a plus.

- A proven marketer, with experience of building and executing high-impact product and brand campaigns

- Track record of executing multi-channel and multi-territory campaigns, with a high level of comfort with the tools and techniques of digital marketing.

- Proven expertise in media and promotion planning and management. Robust experience in creative development and execution.

- Exposure to and experience of having worked in regulated markets

- Has experience of US/ Europe/ Japan/ China markets

- Provide insights for executing annual conferences like CPHI/ Agro/ Nutrition

- Ability to influence and work with colleagues across functions

- Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs

- Experience working with advertising, marketing agencies and media

- Up-to-date with the latest trends and best practices in online/social marketing and measurement (Preferably in areas like SEO/SEM, Whatsapp marketing, voice-search optimization, AI-based chatbots and more emerging areas like presence in Metaverse)

Desired Skills and Experience:

- MBA in marketing/business from one of the top business schools.

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