Manager - Email Marketing - Startup

Job Title- Email Marketing Manager

Start Up experience is mandatory

About the Role

We are looking to grow our Marketing team with an SEO manager (4+ years of experience) to join our team to drive traffic and Lead Generation through organic channels.

What You'll Be Doing

Key Responsibilities - Email Marketing Manager

- Build overall email marketing strategy. Deliver great email experience to our prospects

- Create funnel-based email marketing nurture campaigns to push the lead from the Top/middle funnel to the bottom of the funnel

- Analyse existing and historical campaigns and share suggestions to improve the same

- Stay abreast with marketing activities across the organization

- Proficient in the creation of email automation rules

- Create various email lists and campaigns

- Support the inbound and outbound marketing teams through email campaigns

- Test various CTAs and email templates

- Report and analyze data

- Segment list based on behaviors of the past campaigns, website interactions, email engagement, etc

- Develop robust email marketing processes

Profile Requirements

Basic criteria

- Experience of min 4-7 years

- Must have B2b SaaS marketing background

- Understanding of industry vertical is a plus

- Experience in Tech/SaaS companies with a Voice background preferred

Preferred Industry: Experience in marketing to enterprise customers, Tech/SaaS companies with a voice background

Salary & Compensation: 10-12 LPA + Performance Incentives + mobile allowance + travel + other benefits (as per industry norms).

About You

- Qualification: Graduate or Postgraduate in any Stream (Engg degree / MBA preferred)

- Skills: B2b marketing, Email Marketing, Funnel based marketing

- Soft skills: MS Word, Excel, PowerPoint, Email, etc