Manager - Email Marketing - Campaign Management

Position Overview:.

- The Email Marketing Specialist will be responsible for creating B2B email marketing strategies and have a proven track record of driving new user acquisition, effective customer engagement, increased conversion, and improved revenue.

- The ideal candidate will have an excellent communication skill, and the ability to analyse and optimize campaigns for maximum results.

Key Responsibilities of an Email Marketing Manager:.

- Developing and implementing retention strategies: Creating campaigns, designing lifecycle programs, and leveraging email and other marketing channels to engage and retain customers.

- Improving conversion rates through onboarding campaigns: Designing and executing targeted onboarding email sequences that guide users from signup to activation and ultimately to conversion, especially for SaaS, FinTech and Tax Compliance platforms.

- Analyzing customer data: Understanding customer behavior, identifying trends, and segmenting audiences to deliver personalized and relevant content.

- Creating engaging content: Developing compelling, value-driven messaging that resonates with different customer segments and fosters brand loyalty.

- Managing multiple email marketing campaigns: Planning, designing, executing, and monitoring email campaigns to drive customer engagement and repeat purchases.

- Measuring and optimizing performance: Tracking KPIs such as open rates, click-through rates, conversion rates, churn rate, and customer lifetime value to continuously improve campaign effectiveness.

- Collaborating with cross-functional teams: Working closely with sales, customer success, product, design, and content teams to align strategies and improve the overall customer experience.

- Maintaining a high-quality email list: Regularly cleaning and updating the subscriber list to ensure accuracy, reduce bounce rates, and comply with data privacy regulations (e. , GDPR, CAN-SPAM).

- Implementing email deliverability best practices: Using tools and techniques to avoid spam filters, such as maintaining proper domain authentication (SPF, DKIM, DMARC), list hygiene, and email frequency control.

- A/B testing and experimentation: Running controlled experiments on subject lines, content, design, and send times to optimize engagement and conversion rates.

- Staying updated with industry trends and compliance: Monitoring changes in email marketing trends, tools, technologies, and compliance laws to ensure strategies are current and effective.

- Automating workflows: Building and managing automated email sequences such as welcome series, cart abandonment, post-purchase follow-ups, and re-engagement campaigns to nurture leads and customers.

Skills and Qualifications:.

- Minimum of 5 years of experience in cold email marketing or a related field.

- Strong analytical skills: Ability to analyze campaign data, identify trends, and make informed, data-driven decisions.

- Excellent copywriting and communication: Ability to write clear, persuasive, and audience-specific email content, particularly in regulated industries like FinTech and US Tax.

- Creative thinking: Ability to develop innovative and engaging strategies that drive results.

- Industry-specific experience (SaaS): Understanding product-led growth, customer journeys, and subscription models.