Senior Consultant at Antal International
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Manager - eCommerce - FMCG (2-6 yrs)
Role : You will be required to work on Expansion of E.Comm CPG product & merchandise. We are seeking an experienced candidate who has handled marketing (preferably brand) and E. Comm assignments.
Responsibilities :
As an E. Comm Manager, your responsibilities are :
Partner Platforms :
- Listing across relevant platforms.
- Managing relationship with partner platforms.
- Achieving E. Comm business goals set by organization.
- Maintaining customer acquisition cost & ACOS.
- Maintaining category & competitor intelligence.
- Working closely with marketing team.
- Aligning a JBP with the partner platforms along with BU marketing team. DTC:
- Delivering on the DTC business plans.
- Maintaining the DTC UI & UeX with support of marketing & tech team.
- Planning & delivering on NPD targets.
- Achieve customer acquisition & retention targets.
- Ensuring agreed AOV, line selling & customer frequency.
- Maintaining Excellent Customer Experience across touchpoints Ordering, payment, updates, packaging and delivery.
- Ensuring minimising and timely resolution of customer concerns.
- Maintain high customer ratings & positive customer feedback.
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