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03/03 Shilpy Sinha
Executive Search Consultant at Fidius Advisory

Views:906 Applications:278 Rec. Actions:Recruiter Actions:155

Manager - Direct to Customer - Personal Care - IIM/FMS/MDI/XLRI (5-12 yrs)

Mumbai Job Code: 898613


The Direct-to-Consumer Manager will be responsible for driving the project to launch the D2C websites for key brands. Key responsibility would include creating end-to-end consumer journey for a best-in-class shopping experience for our consumers.


- Oversee the Brands online sales. Monitor online sell-in & sell-out experience.

- Monitor and enhance the online sales strategy.

- Ensure user experience of the website including design & aesthetics, content, and navigation, branding/marketing performance, checkout funnel and promotional campaigns.

- Own and manage SEO measurements and monitoring methodologies.

Requisite Experience:

- Engineering graduate or equivalent course/MBA from Tier I college. 

- Min 7+ years of relevant experience

- In depth understanding on web design and web analytics.

- Working knowledge of digital marketing and user experience that result in customer acquisition, retention, and growth.

- Ability to specify technical changes to Digital IT teams.

- Ability to compile and analyse search data and metrics, to perform CTR and conversion.

Women-friendly workplace:

Maternity and Paternity Benefits

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